Belscar • Fractional COO
Fractional COO for Growing Brands
I help businesses turn operational chaos into a scalable, profitable machine — without hiring a full-time exec.
Typically working with businesses where growth has outpaced operational structure.
Why fractional vs full-time
The trade-off most founders face
You need operational rigour, but you are not ready for a full-time COO salary — or you need impact faster than a traditional hire allows. Fractional leadership gives you senior judgement and execution on a cadence that matches the business.
What you gain
- Clear priorities, owners, and deadlines — weekly
- Margin, cashflow, and fulfilment brought under control
- Retention and revenue levers executed — not debated
- A steady operating rhythm your team can follow
What we identify
Where value leaks first
We start with the numbers and the workflow — not slides. Where your data allows it, we use tooling to accelerate the diagnostic: spotting margin patterns, flagging cashflow anomalies, and identifying where manual process is costing the most. Conclusions and priorities stay human judgement, informed by better data.
- Margin leakage
- Inconsistent fulfilment
- Cashflow surprises
- Reactive firefighting with no operating rhythm
What you get
Two workstreams, one outcome
Growth system support
- Retention journeys (email / SMS / WhatsApp)
- Offer + promo calendar support
- Funnel fixes: product pages, checkout friction
Operational clarity + execution
- KPI scorecard (conversion, AOV, margin, repeat rate, CAC/ROAS)
- Weekly operating rhythm: priorities, owners, deadlines
- Fulfilment & CX tightening
- Team + partner management
- Automated KPI summaries and exception alerts where they save real reporting time
How it works
Phased delivery
01
Assess (Week 1)
Data + ops + customer journey → a prioritised plan.
02
Stabilise (Weeks 2–4)
Fix the biggest leaks, build cadence.
03
Scale (ongoing)
Retention + execution engine + team accountability.
Who it's for
Fit checklist
- Companies with proven demand
- Businesses growing beyond ad-hoc operations
- Teams feeling stretched by fulfilment, cashflow, or execution
- Founders who need operational leadership, not more tactics
- Brands preparing to scale but not ready for a full-time COO
Testimonials
What leaders say
“The improvement it has had on our business operations is incredible, we can't recommend this enough!”
“Simon brought structure and discipline to a business that had grown faster than its operations. Delivery improved, margin issues were addressed, and the business became far easier to manage.”
“The business now runs with far more clarity and predictability.”
Downloads
Resources
The Business Performance Review PDFs are structured diagnostic overviews you can read offline — separate from ongoing fractional COO support. For scope, pricing, or how they fit your situation, start with a 30-minute discovery call.
Founder
Simon Peck
Simon is a commercial growth leader with a track record of turning under-performing technology and financial services businesses into high-growth, margin-led operations. He has operated as CEO, VP Sales & Marketing, and Group Managing Director across PE-backed, founder-led, and multinational environments — including a decade at Cisco leading a $120M financial services vertical across UK, Ireland, and Northern Europe.
At Belscar, Simon leads strategy, product, and commercial direction — bringing the same discipline he has applied at board level to founder-led businesses that need operational grip, revenue clarity, and systems that actually scale. His results speak plainly: doubled EBITDA at Intec, ~40% EBITDA as CEO at Harris Health Alliance, and 3× revenue growth advising Luxe since 2021.
He works best with companies who have proven demand but feel their operations are holding them back — and who want straight answers, not slide decks.
team@belscar.comFAQ
Common questions
- What is a fractional COO?
- An experienced Chief Operating Officer who works with your business part-time rather than as a full-time employee. You get senior operational leadership — priorities, systems, execution — at a fraction of the cost of a permanent hire.
- How is it different from a consultant?
- A consultant diagnoses and advises. A fractional COO is hands-on — setting priorities, managing execution, building the operating rhythm, and holding the team accountable. The output is change that sticks, not a report.
- What kinds of businesses benefit?
- Founder-led businesses with proven demand that are feeling the strain of growth — where operations, fulfilment, cashflow, or execution are creating friction. Typically 5–50 employees, outgrown ad-hoc management but not ready for a full-time COO.
- How quickly can it make a difference?
- Three phases: Assess (week 1), Stabilise (weeks 2–4, fixing the biggest leaks and building cadence), then Scale (ongoing). Most businesses see measurable improvement within the first month.
Want a straight answer on what to fix first?
Email your store URL and biggest pain point. We'll reply with the first three moves we'd make.