Belscar

About

Technology That Solves Real Problems

Belscar

Belscar is a technology and consulting company with teams in Cheshire, UK and Dubai, UAE. We were founded on the belief that technology should solve real operational and commercial problems and deliver measurable value. We design and build practical systems, digital products, and hands-on improvements so businesses run more clearly, scale with less drag, and serve customers better.

We implement AI inside your business—on your systems and operational data—only where it shortens a loop you already care about. When it lands there, it improves visibility of what is going on day to day and surfaces explanations in plain language leaders and teams can verify and act on, instead of opaque dashboards nobody trusts.

Proven delivery

Sectors we have delivered in

Our experience spans these sectors, but the underlying approach applies to any business where operations, customer engagement, or go-to-market need to work harder. If your business runs on spreadsheets, relies too heavily on specific individuals, or has outgrown its current systems, we can help.

Fintech & Financial Services

Secure, compliant systems built to improve commercial performance and client experience, without sacrificing governance.

Healthtech & Wellbeing

Tools that improve adherence, clarity, and day-to-day wellbeing, designed around real patient and user behaviour.

Hospitality & Retail

Direct customer channels, loyalty platforms, and operational systems that protect margin and reduce aggregator dependency.

E-Commerce

Conversion-led mobile apps, retention mechanics, and operational infrastructure that scales with demand.

Simon Peck

Founder

Simon Peck

Simon is a commercial growth leader with a track record of turning under-performing technology and financial services businesses into high-growth, margin-led operations. He has operated as CEO, VP Sales & Marketing, and Group Managing Director across PE-backed, owner-managed, and multinational environments, including a decade at Cisco leading a $120M financial services vertical across the UK, Ireland, and Northern Europe.

He founded Belscar on the conviction that practical technology, built around how a business actually operates, delivers more value than generic platforms and over-engineered solutions. His results: doubled EBITDA at Intec, ~40% EBITDA as CEO at Harris Health Alliance, and 3× revenue growth advising Luxe since 2021.

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